focus /
App
Web
Illustration
year /
2019
focus /
App
Web
Illustration
year /
2019
Aetna Insurance was looking for ways to expand its service as an employee health plan provider beyond supporting the medical needs of members. Their existing employee benefits hub (where employees access their benefits, company discounts, rewards, and other perks,) was outdated and losing ground to competitors. They turned to a new division in the company, called Health Cloud, to reimagine what their ideal wellness client experience could be.
Aetna Insurance was looking for ways to expand its service as an employee health plan provider beyond supporting the medical needs of members. Their existing employee benefits hub (where employees access their benefits, company discounts, rewards, and other perks,) was outdated and losing ground to competitors. They turned to a new division in the company, called Health Cloud, to reimagine what their ideal wellness client experience could be.
Creative direction . Scott Newland
Product design . Scott Newland, Erica Rodrigues
Illustration . Scott Newland
User research . Mary Wunderle
Office . Aetna Health
Defining wellbeing
Defining wellbeing
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that captures its key dimensions, along with tools to measure it.
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that captures its key dimensions, along with tools to measure it.
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that captures its key dimensions, along with tools to measure it.
Elevating insights
Elevating insights
Empowering employers to more easily identify the areas of growth in their employee base, and build unique offerings to meet them.
Empowering employers to more easily identify the areas of growth in their employee base, and build unique offerings to meet them.
Empowering employers to more easily identify the areas of growth in their employee base, and build unique offerings to meet them.
Crafting a new visual language inspired by the brand's Aetna roots
Crafting a new visual language inspired by the brand's Aetna roots
Crafting a new visual language inspired by the brand's Aetna roots
Audience strategy
Audience strategy
While Pineapple is designed to support everyone, its core audience of people engaged in their health serves as its foundation to scale from.
While Pineapple is designed to support everyone, its core audience of people engaged in their health serves as its foundation to scale from.
While Pineapple is designed to support everyone, its core audience of people engaged in their health serves as its foundation to scale from.
Behind the screens
Behind the screens
Pineapple went through a series of design development stages, organized into two tracks: 1. Pilot release, and 2. Enterprise launch.
Pineapple went through a series of design development stages, organized into two tracks: 1. Pilot release, and 2. Enterprise launch.
Both tracks relied on formative research involving qualitative interviews, co-creation workshops, prototyping, user testing and accessibility reviews.
Both tracks relied on formative research involving qualitative interviews, co-creation workshops, prototyping, user testing and accessibility reviews.
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
Disciplines
User research
User experience
Product design
Product strategy
Illustration
Credits
Aetna Health
Disciplines
User research
User experience
Product design
Product strategy
Illustration
Credits
