focus /
App
Web
Illustration
year /
2019
focus /
App
Web
Illustration
year /
2019
Aetna Insurance was looking for ways to expand its service as an employee health plan provider beyond supporting the medical needs of members. Their existing employee benefits hub (where employees access company benefits, rewards, and other perks) was outdated and losing ground to competitors. They turned to a new division in the company, called Health Cloud, to reimagine what their ideal wellness client experience could be.
Aetna Insurance was looking for ways to expand its service as an employee health plan provider beyond supporting the medical needs of members. Their existing employee benefits hub (where employees access company benefits, rewards, and other perks) was outdated and losing ground to competitors. They turned to a new division in the company, called Health Cloud, to reimagine what their ideal wellness client experience could be.
Creative direction . Scott Newland
Product design . Scott Newland, Erica Rodrigues
Illustration . Scott Newland
User research . Mary Wunderle
Office . Aetna Health
Defining wellbeing
Defining wellbeing
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that defines Wellbeing in 6 key dimensions and built tools to measure it.
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that defines Wellbeing in 6 key dimensions and built tools to measure it.
Wellbeing has become a loaded term today. Working with the Harvard School of Public Health, we designed a framework that defines Wellbeing in 6 key dimensions and built tools to measure it.
Elevating insights
Elevating insights
Pineapple makes it easy for employers to identify areas of growth in their employee base and build unique benefit offerings to serve them.
Pineapple makes it easy for employers to identify areas of growth in their employee base and build unique benefit offerings to serve them.
Pineapple makes it easy for employers to identify areas of growth in their employee base and build unique benefit offerings to serve them.
Crafting a new visual language for the brand inspired by its Aetna roots
Crafting a new visual language for the brand inspired by its Aetna roots
Crafting a new visual language for the brand inspired by its Aetna roots
Audience strategy
Audience strategy
While Pineapple is designed to support everyone, it is people who are engaged in their health that act as its foundation.
While Pineapple is designed to support everyone, it is people who are engaged in their health that act as its foundation.
While Pineapple is designed to support everyone, it is people who are engaged in their health that act as its foundation.
Behind the screens
Behind the screens
Pineapple went through a series of design development stages, organized into two tracks: 1. Pilot release, and 2. Enterprise launch.
Pineapple went through a series of design development stages, organized into two tracks: 1. Pilot release, and 2. Enterprise launch.
Both tracks relied on formative research involving qualitative interviews, co-creation workshops, prototyping, user testing, and accessibility reviews.
Both tracks relied on formative research involving qualitative interviews, co-creation workshops, prototyping, user testing, and accessibility reviews.
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
User research insights gathering
Design sprint ideation
Sprint planning
Paper prototyping
Ideation workshop
User testing
Ideation workshop
Disciplines
User research
User experience
Product design
Product strategy
Illustration
Credits
Aetna Health
Disciplines
User research
User experience
Product design
Product strategy
Illustration
Credits
